From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line.
The most recognized cruise line in the world was catapulted to stardom in 1977 when Pacific Princess was cast in a starring role on a new television show called The Love Boat. The weekly series, which introduced millions of viewers to the still-new concept of a sea-going vacation, was an instant hit and both the company name and its "seawitch" logo have remained synonymous with cruising ever since.
Princess' modern fleet has grown considerably in recent years to include Caribbean Princess, Coral Princess, Crown Princess, Dawn Princess, Diamond Princess, Emerald Princess, Golden Princess, Grand Princess, Island Princess, Pacific Princess, Ruby PrincessSM
, Regal Princess, Royal Princess, Sapphire Princess, Sea Princess, Star Princess, Sun Princess and Tahitian Princess.
Personal Choice Cruising
Building on past success, Princess is continually evolving to meet the needs of the today's vacationer. In the mid-1990s the company pioneered the concept of putting passengers in control of their own cruise experience with the introduction of its Sun-class ships. These revolutionary vessels gave passengers the freedom to choose from a wide range of flexible onboard facilities, amenities and services in order to create a personal vacation experience that takes the regimentation out of the cruise experience and suits each passenger's own needs and preferences.
Today, the line's signature emphasis on Personal Choice Cruising is apparent across the fleet, with each vessel offering its own unique version on a host of multiple dining options and locations; flexible and varied entertainment selections; renowned customer service; and a full complement of onboard activities including a variety of ScholarShip@Sea enrichment classes featuring computer training, ceramics, culinary arts, finance and photography. Often copied but never duplicated, the Princess concept of cruise vacation customization has since been adopted as the touchstone of new ship design for the entire cruise industry.
Affordable Luxury and an Abundance of Balconies
In addition to incorporating a wide range of choices, vessels in the Princess fleet are specifically designed to provide the ultimate in affordable luxury, with an emphasis on "Big Ship Choice, Small Ship Feel" No matter the size of the ship, public spaces are designed to feel intimate and are decorated in a contemporary style, allowing passengers to enjoy themselves in an informal, relaxed onboard atmosphere that mirrors today's lifestyles. The company has also long been the leader in building ships specifically designed to accommodate an extensive number of the most sought-after shipboard luxury -- the private balcony. In the mid-1980s Princess pioneered the concept of the affordable veranda, once an exclusive feature incorporated in only the most expensive suites. Today, Princess' fleet offers one of the highest percentages of balcony cabins in the industry, across all cabin categories. The physical design and dcor of the ships, coupled with Princess' hallmark service excellence, creates an onboard atmosphere of relaxed luxury in which passengers can enjoy their perfect vacation experience.
Princess' philosophy of choice is also reflected in its sailing schedule. Offering voyages to more worldwide cruise destinations than any other major line, Princess has more than 90 unique itineraries ranging from seven to 102 days. The line sails to all seven continents and calls at nearly 270 ports around the world. Princess passengers can enhance their cruise experience through the Adventures Ashore program featuring more than 1,500 in-port excursions worldwide, and the company's expanding cruisetour offerings enable passengers to combine their cruise with a full land tour. Destinations on all seven continents include the Caribbean, Alaska, Panama Canal, Europe, Mexican Riviera, South America, Australia/New Zealand, South Pacific, Hawaii, Tahiti/French Polynesia, Asia, Canada/New England, Antarctica and World Cruise.
Having led the way in Gulf of Alaska cruising, Princess maintains a strong presence in Alaska. Through its Seattle-based Princess Tours division, the company operates a wide variety of spectacular land and sea experiences in the majestic "Land of the Midnight Sun." The largest cruise and tour operator in the state, Princess operates seven cruise ships, five riverside wilderness lodges, luxury Midnight Sun Express Ultra Dome rail cars, and a fleet of deluxe motor coaches; allowing cruise passengers to connect seamlessly to a landside tour and experience several distinctly unique facets of the Alaska wilderness in a single trip.